What is Your Why?

by Ahmed Sabi Abubakar

“He who has a why can endure anyhow” Fredrick Nietzsche. Amanda Lang and Simon Sinek are most popular for evangelizing the “why” concept through their books “The Power of Why’ and “Start with Why” respectively. They also speak about it regularly. So what is this “why” concept? It’s basically about finding out your purpose for […]